MountainMornings

“What began as an inconvenience has become a crisis.” NYTimes

The Rocker told us it takes only twenty minutes to get across town. We called him to see how things were going when we heard about the SAG action this past weekend. The Hollywood writer’s strike, at first an “inconvenience,” quickly became a crisis when actors also walked out. Our son explained the situation, putting the labor issue into exquisite focus. It seems the big studios have an infinite amount of patience and cash to pour into marketing the films that have already wrapped. In other words, we will be bombarded with blockbuster ads for films scheduled to be released in December.

However, actors will not be promoting those films, so don’t expect to see them on TV or YouTube chatting with Kelly Clarkson or Jimmy Fallon. And of course writing rooms will remain empty, so do expect lots of reruns of your favorite shows. The last strike in Hollywood happened in 1980, before the Rocker was born. It’s crazy to think that strike was about residuals; something most of us had never heard of, but there are plenty of actors doing bit parts and still making a living. Why? Because of residuals!

This strike is about so much more. It’s an existential crisis for most actors.

Think about it, Meryl Streep is the exception. Roughly 70-80% of working actors are just getting by – playing a person at a cafe, or a corpse on a cop show, or a doctor in the background of a drama. Extra extra, they fade into the background. They might get lucky and have a few lines, or a pilot may get picked up and their ancillary character may come back for a series like Julianna Margulies in ER. Her performance as a nurse was so remarkable that fans clamored for more and she was signed immediately. I wouldn’t mind being George Clooney’s love interest. Margulies went on to play The Good Wife. Now she is streaming on The Morning Show with our Nashville sensation, Reese Witherspoon. But that is Kismet, most actors find work one audition at a time.

Artificial Intelligence is the reason this time is different. Imagine that young “exotic” looking Margulies is cast for the pilot of ER. She’s been turned down for so many parts because they are looking for a more “traditional” (ie blonde WASPy looking) actor, so she’s elated to play a nurse. And her contract states that the studio, or production company, can put electrodes all over her face and scan it for a digital image. She gets paid for working in the pilot of ER of course, not knowing if the network will pick it up for a season. But now the studio can use her image IN PERPETUITY!!!

In other words, she would never get another paycheck for the life of ER from that studio. Her face would belong to them, and if that doesn’t scare you, it should. I recommend watching the “Joan is Awful” episode on Black Mirror. You can find it on Netflix – with Selma Hayek and Annie Murphy. https://collider.com/black-mirror-episode-sag-aftra-strike/

Of course the writers are in a similar pickle. They may get paid for adapting a novel, or writing a screenplay but that would be it. Any changes or course corrections, any pilot that becomes a series, will be filled in with with ChatAI. But does a computer know what love and loss actually feel like? Can human emotions be deduced from an algorithm?

As for the Rocker, it seems that composers are not currently unionized.

“Worse still, some streamers, most notably Netflix, are defaulting to work agreements that cut out royalties entirely. Such agreements are known as buyouts—work-for-hire deals that offer a lump payment and no back end—and they deprive the composer of any share in the ongoing success of a hit series or movie… There’s rising disenchantment with a system in which paying dues has come to resemble abasement, with aspiring composers working on the cheap without benefits, security, or the leverage of a composer’s union—if only one existed. (Once upon a time it did. The Composers and Lyricists Guild of America, founded in the 1950s, disbanded after a 1971 strike.)”

https://www.vanityfair.com/hollywood/2022/02/the-ugly-truth-of-how-movie-scores-are-made

Let’s keep our fingers crossed until the New Year.