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Posts Tagged ‘Advertising’

Stop the presses!

You know how you have to initial a HIPAA form every time you go to a doctor’s office, or a hospital, or a car wash? We Americans like to think our medical records are sacrosanct, we deserve privacy, in fact we demand it. That boil the size of a baseball we had removed from our back in high school – nobody needs to know.

Until now.

Google wants to know our medical history! It’s bad enough they are already taking pictures of our backyards and listening in to our wants and needs, sneaking ads into social media like a flickering lightbulb to a moth. Google has cut a deal with Ascension Health to access troves of its patient data:

Among the data Google reportedly has access to under the deal are lab results, diagnoses, records of hospitalization and dates of birth.

Neither doctors nor patients need to be told that Google can see this information.

The Wall Street Journal reports that data access began last year and was broadened over the summer. https://www.bbc.com/news/technology-50388464

Ascension runs 2,600 hospitals, including St Thomas in Nashville.

Along with an overnight dusting of snow, this bit of news sent a chill down my spine. What’s worse is their data trolling started last year! While we’re busy attacking Elizabeth Warren about Medicare for All, this corporate giant stuck its finger in the cookie jar. “Ascension said the deal would help it to “optimise” patient care and would include the development of artificial intelligence (AI) tools to support doctors.” Sorry for the British spelling but I’m quoting the BBC.

Wasn’t I just talking about doctors and AI? I know this is the generation of solipsistic selfies, living their lives online, charting every meal, video taping every hotel room, uploading their songs to YouTube in search of InstaFame. Jumping onto Tic Toc which I don’t even understand.

I had an appointment with a retina specialist yesterday at Vandy, about my little West Nile incident 20 years ago, and people were sitting like zombies in a dark, crowded waiting room with dilated pupils staring into their smart phones. HGTV was on in the corner but everyone was glued to their tiny black mirror. I was thinking to myself, why not get rid of all the TVs in doctor waiting rooms, and what kind of neck problems will this generation have?

I still thought we had a right to our own medical records. And granted, this blog is a peek into the window of my soul, but do we no longer care about privacy… at all?

Send in the lawyers! Here is my lame attempt at a selfie in that old ice cream parlor.

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I’m listening to Terry Gross’ interview with Bo Burnham, who wrote and directed “Eighth Grade,” his first feature film. He’s talking about social anxiety and social media and the confluence of our hyper-connectivity and how it’s different growing up today.

Burnham was an early YouTube star, in high school, performing his own satirical songs in his bedroom. The songs went viral, he went to MTV, and the rest is history.

‘The digital gap used to be between those people who grew up before computers and smartphones and those who were digital natives. Now, there’s a gap between those who grew up with Facebook and those who grew up with Snapchat and Instagram.’

https://www.npr.org/2018/12/27/680356663/director-bo-burnham-on-growing-up-with-anxiety-and-an-audience

The Rocker was born in 1984, and I vividly remember taking him out to a greasy spoon breakfast in Little Silver, NJ. We ordered Western omelets, with a side of their special waffle fries and bacon. A group of middle school boys drove up on their bikes, dropped them in the dirt and plowed into the restaurant giggling and pushing and shoving. They sat down in a booth and flipped open their phones. The Rocker looked me in the eyes and said,

“Ma, I’m glad we didn’t have cell phones in school.”

He was home from college for a break. Having breakfast together again was a ritual I’d been missing. As a toddler, I would happily make him breakfast number 1, and breakfast number 2, because his motor ran fast. The future Rocker was always hungry for action and adventure, but mornings were sacred. His big sister would go off to school and we would have a slow start to a jam-packed day.

If he ate a great morning meal, or two meals, then food for the rest of the day was optional. Remember, my foster parents belonged to the “Clean Plate Club.” Food battles would not define my parenting style!

I can also remember that day on our deck, overlooking the Blue Ridge, when the Rocker told me that Facebook was so over. He and Aunt KiKI signed me up for Instagram – she took my picture in a sun hat and he picked my moniker – it was love at first sight.

So who could blame me if I thought our L’il Pumpkin should be the next YouTube star?

Have you heard of Ryan, the 7 year old making gazillions of dollars opening up toys, screaming with delight, and playing with them? His mama started uploading his videos to YouTube when he was 4, and by last year he had made 22 Million dollars!

“What’s almost as baffling as the amount of money that Ryan has made before his eighth birthday is why today’s kids would rather tune in to watch another one play with toys than play with toys themselves. The answer, it seems, is that today’s kindergarten set lives vicariously through Ryan.” https://www.forbes.com/sites/maddieberg/2018/12/03/how-this-seven-year-old-made-22-million-playing-with-toys-2/#1ecce4d54459

He’s had 26 Billion views on his channel, “Ryan Toys Review” and now he’s got his own toy brand at Walmart. He is a part of what’s known as “Unboxing” in advertising slang; people who film themselves opening mostly tech things and demonstrating how to use them.

The Bride looked at me with horror. Her child? A YouTube star?? I guess it is different for kids growing up today on social media. Their parents are on a spectrum of embracing technology with them, to becoming Luddites. Forging an identity online, counting followers to validate your existence, finding out you missed the big 8th grade party on Insta.

IF you could live your life without an audience, would your life still exist?

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